The Importance of a Web Presence
Whether it's the landscaper, a new doctor, the plumber, or even a hair stylist, before even calling to make an appointment customers are popping your name and business into a Google search. Yelp, Yellow Pages, BBB and a host of other review services offer handy information, but most people are looking for your dedicated website. In today's online environment, if you don't have a business website, your business may as well not exist.
Luckily, there's a host of companies out there that make creating a web presence as simple and easy as possible. Drag-and-drop site creators like Wix, GoDaddy, and WordPress are just a few offering ready-to-go templates and customization options designed for all manner of industries. Even the least tech-savvy person can create a website in just a few hours.
However, there are a few essentials every site should include. These are:
Logo and Business Name
About You - Your story and values
What You Do - Products and Services
Contact Information
Layout: Each company's individual style and design preferences will be reflected in their website, using the colors and type-fonts associated with their brand. Keeping the layout clean and simple, as well as easy to navigate to find relevant information, is also important. Customers do not want to have to look too hard to find a phone number, address, or hours of operation.
Content. Simply put, content is THE most important component of your site. Content is king. It's not just what content is included, it's the quality of the content as well. Written content needs to be professionally crafted, grammatically correct, customer-focused, timely, and useful. Visual content - pictures, images, infographics, videos, illustrations - need to be original, clear, and well produced. The content of your site gives an immediate impression to your potential clients. The better the content, the better you look. Unfortunately, the negative is also true.
When it comes to your company website, do not neglect it. Let it be a reflection of the professional and quality products and services you offer. And the best way to do that is to work with the people who make designing sites and writing content their profession.
Websites are a valuable and useful tool to connect with new customers, as well as educate and influence existing customers. If your site is in need of a makeover, if your content is lagging and needs to be refreshed, give us a call. At Introne Communications, we can ensure your site content is helping, not harming, your company.
