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April 4, 2017

Publics. Ding, ding, ding. What exactly are a business's "publics"? Generally, these refer to the different communities of people with which an organization interacts. Customers are a big one. Without customers, there are no sales. And without sales, ther...

March 20, 2017

With advertising a company retains control of the message, but they pay for that control through the high costs of buying the media placements. But precisely because it is bought and paid for, the message lacks credibility. Publicity, on the other hand, is free. The tr...

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October 23, 2017