
Blogging: It's Good for Business
Business blogging is increasingly becoming one of the primary marketing tools to attract, engage and retain customers. As one of the more cost-effective techniques available, many companies are realizing that establishing and maintaining an active blog is just smart business. But be warned, business blogs need to be well-written and relevant. Poorly written content can backfire and become a blemish on a company’s reputation. But if done well, a blog can bring many benefits as